Using social media
Your number one job is to build your online credibility. 80% of people Google a service or product, before deciding to use it or purchase it.
Invisibility is a fate much worse than failure.
Content marketing is about earning familiarity, trust and relationships. No other existing medium is capable of diffusing information faster than social media.
Talk to your users
Social media allows you to have a dialogue with your users:
Show your work
- Story telling
- Image and branding
- Interviews, meetings
- Side Projects
- Can I trust you?
- First impression
- Image and branding
- Am I human or spam?
- Am I current?
Tips on what to avoid
Instead of “We have many exciting Health workshops coming up.”
Say “Here are three upcoming sessions about health.”
Instead of “Don’t miss this upcoming mental health workshop…”
Say “Here’s a workshop for those of you who want to learn how to manage mental health in the workplace”
Think informational rather than promotional
Good Social Media Practice
- Think “teaser” Whet the appetite rather than give away the whole story
- Use news, facts, figures, questions
- Use hashtags and handles
- Use key words – search engine optimization (SEO)
- Use pictures, lists, short paragraphs, titles and subtitles
- Use embedded links
What makes good content?
- Content spreads because it inspires a community
- Reinforces a belief
- Refutes an opposing argument
- You don’t have to create all original content, just be a good source for tending content in your specialist area.
- Difficulty understanding new technology
- Time/task management
- Communicating impact
- Reputation and legal liability
- Don’t intermingle personal accounts with organisation ones
- Creating a social media policy that fits well with the organisation’s goals, culture and risk tolerance.
Will I be successful?
How people think social media works
How social media really works
Starting a successful social media page takes time, but if you keep consistent you will succeed!
Start with one channel and become consistent